Many students with majors from the College of Arts, Humanities, and Social Sciences choose to minor in marketing to prepare themselves for careers in advertising, public relations, marketing management, international marketing, marketing on the internet, and supply chain management. Science and Engineering students with an interest in new product development, marketing high technology products, international marketing, and supply chain management also minor in marketing. A minor in marketing is also a good option for non-business majors who plan to start their own business or work in the family business.
The marketing minor includes the following courses:
| Code | Title | Semester Hours |
|---|---|---|
| Required Courses | 12 | |
| PRINCIPLES OF MARKETING 1 | ||
| BUYER BEHAVIOR | ||
| MARKET RESEARCH DESIGN 2 | ||
| MARKETING MANAGEMENT | ||
| Select 6 semester hours from the following: | 6 | |
| RETAILING POLICY/MGT | ||
| MARKETING EMERGING TECHNOLOGY | ||
| SOCIAL MEDIA MARKETING | ||
| TRANSPORTATION & LOGISTICS | ||
| Total Semester Hours | 18 | |
NOTE: Students are encouraged to take ECN 142 and ECN 143 as part of their social science general education requirements.
| 1 | This class is a prerequisite for most other classes in the minor. It should be taken as early as possible in the student's program. |
| 2 | For students in the Marketing minor, we will accept either (PY 300 and PY 300L), SOC 303 or CM 370 as substitutes for the (MSC 287 and MSC 288) prerequisites for MKT 343. |