Many students with majors from the College of Arts, Humanities, and Social Sciences choose to minor in marketing to prepare themselves for careers in advertising, public relations, marketing management, international marketing, marketing on the internet, and supply chain management. Science and Engineering students with an interest in new product development, marketing high technology products, international marketing, and supply chain management also minor in marketing. A minor in marketing is also a good option for non-business majors who plan to start their own business or work in the family business.

The marketing minor includes the following courses:

Required Courses12
PRINCIPLES OF MARKETING 1
BUYER BEHAVIOR
MARKET RESEARCH DESIGN 2
MARKETING MANAGEMENT
Select 6 semester hours from the following:6
RETAILING POLICY/MGT
MARKETING EMERGING TECHNOLOGY
SOCIAL MEDIA MARKETING
TRANSPORTATION & LOGISTICS
Total Semester Hours18

NOTE: Students are encouraged to take ECN 142 and ECN 143 as part of their social science general education requirements.