About the Certificate in Social Data Analysis 

The Certificate in Social Data Analysis is an interdisciplinary undergraduate program offered by the Department of Sociology and consists of 15-17 hours of coursework focused on research methods and data analysis. This certificate will help students in any major to develop skills in collecting, analyzing, interpreting, and communicating results from social science data (i.e., data on human attitudes, behaviors, and patterns of social interaction). This program is designed to prepare students to obtain entry-level positions in careers that involve managing and analyzing qualitative or quantitative data. The certificate also provides a strong foundation for students planning to pursue a graduate degree in the social and behavioral sciences or related fields.

The certificate is open to all majors and is composed of core requirements and elective courses from a variety of disciplines at UAH. The certificate is especially relevant to students majoring in fields that already emphasize research methodology and decision-making (e.g., sociology, business, economics, marketing, psychology, and political science). 

Certificate Learning Objectives:

  1. Students will learn to distinguish between qualitative and quantitative analytical techniques and their uses in the social sciences.
  2. Students will develop basic competency in how to design, collect, analyze, and interpret results from both qualitative and quantitative data.
  3. Students will develop competency in using software programs to conduct qualitative and statistical analyses.
  4. Students will learn how to identify which data analysis techniques are best suited to addressing specific research problems.
  5. Students will develop skills to effectively communicate results from data analysis in written reports and presentations.

Certificate in Social Data Analysis (15 - 17 hours)* 

I. Basic Methods3
Choose one course from:
SOC 301RESEARCH METHODS3
PY 303PY RESEARCH METHODS3
MKT 343MARKET RESEARCH DESIGN3
II. Basic Statistics 3-4
Choose one course from:
SOC 303
SOC 304
STATISTICS/SOCIAL SCIENCES
and STATISTICS LAB
4
PY 300
300L
PSYCHOLOGICAL STATISTICS
and PSYCHOLOGICAL STATISTICS LAB
4
MSC 288BUSINESS STATISTICS II3
III. Advanced Social Data Analysis6
Complete both:
SOC 313QUALITATIVE RESEARCH METHODS3
SOC 314DATA ANALYSIS3
IV. Specialized Application3-4
Choose one course from:
PY 302EXPERIMENTAL PSYCHOLOGY4
ECN 480INTRO ECONOMETRICS3
EH 442USABILITY STUDIES3
Any course from Category l not already selected.

*Note: A grade of C or better is required in all courses counted towards the certificate.