Many students with majors from the College of Arts, Humanities, and Social Sciences choose to minor in marketing to prepare themselves for careers in advertising, public relations, marketing management, international marketing, marketing on the internet, and supply chain management. Science and Engineering students with an interest in new product development, marketing high technology products, international marketing, and supply chain management also minor in marketing. A minor in marketing is also a good option for non-business majors who plan to start their own business or work in the family business.
The marketing minor includes the following courses:
|Required Courses (12 credit hours)|
|MKT 301||PRINCIPLES OF MARKETING 1||3|
|MKT 332||BUYER BEHAVIOR||3|
|MKT 343||MARKET RESEARCH DESIGN 2||3|
|MGT 320||CAREER DEVELOPMENT||3|
|Select 6 semester hours from the following:||6|
|SALES MGT/PROF SELLING|
|TRANSPORTATION & LOGISTICS|
|MARKETING EMERGING TECH|
|Total Semester Hours||18|
This class is a prerequisite for most other classes in the minor. It should be taken as early as possible in the student's program.