Many students with majors from the College of Arts, Humanities, and Social Sciences choose to minor in marketing to prepare themselves for careers in advertising, public relations, marketing management, international marketing, marketing on the internet, and supply chain management. Science and Engineering students with an interest in new product development, marketing high technology products, international marketing, and supply chain management also minor in marketing. A minor in marketing is also a good option for non-business majors who plan to start their own business or work in the family business.

The marketing minor includes the following courses:

Required Courses (12 credit hours)
MKT 301PRINCIPLES OF MARKETING 13
MKT 332BUYER BEHAVIOR3
MKT 343MARKET RESEARCH DESIGN 23
MGT 320CAREER DEVELOPMENT3
Select 6 semester hours from the following:6
SALES MGT/PROF SELLING
RETAILING POLICY/MGT
TRANSPORTATION & LOGISTICS
MARKETING EMERGING TECH
SERVICES MARKETING
Total Semester Hours18

NOTE: Students are encouraged to take ECN 142 and ECN 143 as part of their social science general education requirements.

1

This class is a prerequisite for most other classes in the minor. It should be taken as early as possible in the student's program. 

2

 For students in the Marketing minor, we will accept either (PY 300 and PY300L), SOC 303 or CM 370 as substitutes for the (MSC 287 and MSC 288) prerequisites for MKT 343.