MKT 604 - NEW PRODUCT DEVELOPMENT

Semester Hours: 3

Practical management of new product development methods and techniques from current research and successfull industrial practice. An in-depth review of concepts, empirical findings, and paradigms that collectively form the foundation for the design and marketing of new products. An overview of emerging concepts, analytical techniques, empirical findings and paradigms that alter the nature, scope, and practice of marketing emerging technologies. Prerequisite: MKT 600 and MGT 601.